Building a platform for a sweeping digital presence

Williams Digital had the privilege to work closely with a chimney sweeping company, helping them navigate the online world and achieve sustained growth.

Mr Sweep

Client Spotlight

Mr Sweep is a leading chimney sweep and fireplace maintenance service provider serving the local community for over 20 years. With a reputation for excellence and a commitment to customer satisfaction, Mr Sweep has established itself as a trusted name in the industry.

Mr. Sweep, located in Kapiti Coast, faced challenges with their website and online presence. Recognising the importance of a strong mobile presence in today's market, they sought assistance to enhance their digital footprint.

Services Provided
  • Comprehensive digital strategy development
  • Digital roadmap and implementation planning
  • Custom Website Design
  • Responsive and mobile-friendly design
  • Content management system (CMS) implementation
  • Website Hosting & Maintenance
  • IT Managed Services
  • Ongoing website management and support

Building a profitable ROI platform and a sweeping digital presence


To enhance Mr. Sweep's online presence, we developed a SEO-focused website that incorporated strong imagery and carefully crafted content. By utilising forms strategically, we optimised user engagement and conversion rates. Our primary focus was on improving keyword ranking to drive organic traffic and increase visibility in search engine results.

  • Conversion Rate Optimisation (CRO): We analysed user behaviour on the website and optimised key elements such as call-to-action buttons and contact forms to increase the likelihood of conversions. By making it easier for visitors to take action, we aimed to improve lead generation for Mr. Sweep.
  • Social Media Marketing: Leveraging popular social media platforms, we promoted Mr. Sweep's services, engaged with followers, and shared relevant content to drive traffic to the website. By building a strong social media presence, we aimed to increase brand awareness and generate leads.
  • Email Marketing Campaigns: We developed targeted email campaigns to reach out to existing customers and potential leads. By providing valuable content, promotions, and updates via email, we aimed to nurture leads and encourage repeat business from existing customers.

By implementing these digital marketing strategies in conjunction with the SEO-focused website enhancements, we were able to significantly boost leads for Mr. Sweep and improve its online visibility and engagement with potential customers.

In addition to the digital marketing strategies, we also provided Mr. Sweep with comprehensive IT managed services. We support their entire office network of computers and their technician's mobile devices, ensuring they were all connected and managed efficiently.

Website Specific


increase in organic website traffic

Business Specific


rise in customer enquiries

Peter have been an invaluable partner for our business. He has consistently delivered high-quality work and provides exceptional support, helping us to enhance our online presence and streamline our IT operations. His expertise in digital marketing and IT management has been a game-changer for Mr Sweep, and we look forward to continuing our partnership

Ian Macdonald

Owner - Mr Sweep & Kapiti Chimney Sweep